8 mins read
Longo’s is a Canadian grocery chain set up in 1956. They built a reputation over 50 years by keeping their promise of a great guest experience. They were able to do this by constantly upgrading themselves with modern times.
Guests don't have time to shop for their must-have. While foods based on dietary preferences is available, the guests have difficulty finding products based on those preferences. Digital applications lack on human interaction and this is a quality Longo's guests enjoy.
About 56% of the customers are females between the age of 25-44 years old. They're generally married and live in large household with 2 kids on an average. They are educated, working, have a good income and daily commute to work for 20-30 minutes.
We were a team of four. I spearheaded the team to project planning and conducted the user research along with being the facilitator and decider for the design sprints. Along with these I also developed user flows, wireframes, low-fidelity and high-fidelity prototypes. Our industry partner, Longo’s, were our primary stakeholders in this project.
While the scope of the project was simple, we had conducted this project during the onset of COVID-19 in Canada. We could not complete the entire research according to the project plan. In this case study, you would find me modifying the process to achieve desired results.
The length of this project was three months. Before the project began, we created a research plan to meet the deadlines on time. This plan helped us immensely even when COVID-19 situation hit us as we were able to modify the plan accordingly. There were a few things that we had to drop. More on this, later.